Our editorial guidelines
We inform and empower with helpful content.
We know the world of recruiting is always evolving. It can be a maze of new terminology, technology, and pain points. As discerning experts fluent in the triumphs and trials of growing a business, we understand the importance of earning people’s trust.
Therefore, our tone is decidedly human. We take the complex and make it easy to understand. It's our mission to demystify information and provide genuine education. We encourage people to think bigger, work better, and aspire to greatness. This is how we build brand loyalty—we fuel recruiting journeys.
Voice & Tone
We speak with encouragement
VOICE & TONE
At the heart of our content strategy is a commitment to empower and encourage. The content we create implies we're here for you.
Wizehire’s content is…
Encouraging
Concise
Authentic
Helpful
Actionable
We’re empathetic peers.
PERSONALITY
The “Encouraging Coach”
Our brand voice is the Encouraging Coach every leader needs to grow their team with confidence. Our content is 100% aligned with our brand voice.
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How the Encouraging Coach speaks
We share essential information clearly and simply, boosting people’s confidence.
The encouraging coach…
speaks business casual and avoids overly complex terms
has a neutral tone that’s clever but not punny
is always respectful and empathetic
is enthusiastic
Empathy is at the core of our communications, building strong bonds with growing businesses, earning their
long-term loyalty.
Audience
AUDIENCE
Our target audience has evolved
Small businesses are not our exclusive audience anymore. We now work with businesses in the mid-market sector through our sales-led efforts.
Now, let’s face it, saying “mid-market” doesn’t sound sexy.
And… small businesses still are our main customer.
For that reason, moving forward we will speak about “growing businesses, small and growing businesses or growing small businesses.” These terms are more inclusive and align with business objectives.
Grammar
GRAMMAR
AP Style
This is a set of guidelines for grammar and citations in writing. AP Style (a.k.a. Associated Press Style) is the style guide most newspapers, magazines, and other media outlets use.
The most notable exception is that we use the Oxford comma. It adds clarity to writing.
Our source of truth for spelling and meaning is the Merriam-Webster Dictionary.
